Is It Possible To Build Links For SEO Without Content?
Content serves a dual purpose when it comes to link building, but in both settings, it seeks to achieve similar goals. Content is the perfect tool to establish context for your work, and it’s a great way to add value to web users – rather than just spamming the web with links.
Onsite content is valuable because it’s an excellent anchor point for your links. Links are much less likely to be removed, red flagged or marked as spam if they’re pointing to a high-quality piece of onsite content, as opposed to, say, a landing page for buying weight loss pills. Because of this, onsite content is important regardless of whether you’re manually building offsite links or you’re simply trying to naturally attract links to your site.
Offsite content is valuable because it gives you control over how your links are placed, how they’re seen and how they lead back to your site. Assuming you can write an interesting, valuable article for a high-authority publisher, you can often work in a link back to your own site – and benefit from the referral traffic and authority it sends your way.
First, you’ll have no viable way to manually or reliably build external links in content. Instead, you’ll be relying entirely on links that other people create pointing back to your site – orThis isn’t an impossible situation. You could donate to a nonprofit organization to have your link featured as a donor. You could seek to be interviewed by major publications and earn links that way.
But that leads us to the second problem: you won’t have onsite content to point back to. There are some contexts and some sites that will be perfectly fine with linking back to your home page, a contact page or a product page. But for the most part, publishers and website prefer to link to strong, well-written internal pages . If you’re trying to build links without any content whatsoever, you’ll find it hard to get the links you need.
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