Costco will now ask for shoppers' membership cards along with a photo ID to use the self-checkout registers.
$4.99 rotisserie chickensSince Costco has expanded self-checkout, the company has noticed that non-members have been sneaking in to use membership cards that don't belong to them. The warehouse club retailer will now ask for shoppers' membership cards along with a photo ID to use the self-checkout registers – the same policy as regular checkout lanes.
"We don't feel it's right that nonmembers receive the same benefits and pricing as our members," Costco said in a statement. Costco has around 120 million members, making it one of the largest membership clubs in the world. Costco members pay either $60 for a regular membership or $120 for an executive card every year to shop at clubs.
This membership model is crucial to Costco's business, with the fees helping boost the company's profit and offset expenses. The company has not raised the cost of its membership since 2017, despite rivals such as Amazon and Sam's Club raising their membership fees.
Early results indicate that Netflix's new policy is paying off. The streaming service has seen its biggest jump in new subscriber sign-ups as a result of the crackdown since the early days of the Covid-19 pandemic in 2020 when people were stuck at home binging content on the platform.
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