Costco Wholesale is cracking down on customers sharing membership cards at the self-service checkout.
The big box retailer will require shoppers at the self-checkout kiosks show their membership cards with their photo before they can begin scanning after the company noticed non-members were borrowing the non-transferrable cards to get in the warehouse.Shopping carts outside a Costco store in New York on May 20, 2023.
The policy is not new for Costco, where employees regularly scan a membership card at traditional checkout. The company is reinforcing the policy as more self-checkout lanes have opened up across the country.Shoppers outside a Costco store in New York on May 20, 2023. "Costco is able to give members deep discounts on products because they know based on their purchasing profile what they are going to buy weekly or monthly," Herzog continued."It becomes a numbers game, and those numbers get completely skewed because there are multiple people using that membership."
Costco isn't the only major business to get stricter about membership sharing of late: Streaming giant Netflix has limited account sharing to use in one household only, shutting down the service for people attempting to use the account at different locations.
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