The logo of Google LLC is shown on a building in San Diego, California, U.S., October 9, 2024.
Canada's Competition Bureau is suing Alphabet's Google over alleged anti-competitive conduct in online advertising, the antitrust watchdog said on Thursday.The Competition Bureau said on Thursday it had filed an application with the Competition Tribunal seeking an order that, among other things, requires Google to sell two of its ad tech tools.
It's also seeking a penalty from Google to promote compliance with Canada's competition laws, the statement said. A spokesperson for Google said the complaint "ignores the intense competition where ad buyers and sellers have plenty of choice and we look forward to making our case in court." The Competition Bureau opened an investigation to probe whether the search engine giant had engaged in practices that harm competition in the online ads industry, and it expanded the probe to include Google's advertising technology services earlier this year.U.S. Justice Department's effort
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