The Canadian Competition Bureau has initiated legal action against Google, alleging the tech giant engaged in anti-competitive practices within its online advertising business. The bureau demands Google sell off its publisher ad server DFP and ad exchange AdX, and pay a penalty equivalent to three times the value of the benefit from such practices or three percent of Google’s worldwide gross revenues.
The Competition Bureau is suing Google over alleged anti-competitive conduct in the tech giant's online advertising business and wants the company to sell off two of its services and pay a penalty.
The bureau says that dominance has discouraged competition from rivals, inhibited innovation, inflated advertising costs and reduced publisher revenues.
Competition Bureau Google Anti-Competitive Conduct Online Advertising DFP Adx
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