Activist group Stand.Earth accuses athleisure retailer of increasing its environmental burden while claiming otherwise.
Canada's Competition Bureau is investigating Vancouver-based fashion retailer Lululemon Athletica Inc. for misrepresenting its record on how it is lessening its burden on the environment, the Competition Bureau confirmed today in an email to BIV.
Complainant Stand.Earth first alerted BIV to the investigation. It sent BIV a PDF of a redacted letter on Competition Bureau letterhead but housed on the Stand.Earth website. Stand.Earth filed its lengthy complaint on Feb. 8. "Through this investigation, the Competition Bureau will have the opportunity to ask Lululemon how it can claim to ‘Be planet’ while creating more planet-harming emissions every year than half a million cars,” said Todd Paglia, executive director at Stand.earth in his company's press release.
She also criticized Lululemon for having more than 60 per cent of its materials being "fossil fuel-derived."
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