Canada's competition bureau investigating Lululemon's green claims, non-profit says

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Canada's competition bureau investigating Lululemon's green claims, non-profit says
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The Lululemon logo is seen on a wall at the company's headquarters, in Vancouver, on Thursday, May 25, 2023. Lululemon Athletica Inc. has raised its financial guidance for its fourth quarter. THE CANADIAN PRESS/Darryl Dyck

Stand.earth's complaint says Lululemon's Be Planet sustainability campaign from 2020 — in which the company said it would work to reduce its greenhouse gas emissions — is contradicted by a 2022 impact report that outlined the B.C. company's progress in reaching its climate goals.The Lululemon logo is seen on a wall at the company's headquarters in Vancouver in May 2023.

The company also wrote in 2020 that it "leaned into investments and partnerships to develop sustainable materials that demonstrate our leadership in product innovation and environmental harm reduction."with a startup to create clothes from recycled nylon and polyester. But the report from Stand.

A spokesperson for Lululemon previously told CBC News the company is focused on helping create an industry that is "more sustainable and addresses the serious impacts of climate change."

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