Columnist David Lazarus highlights two Southern California companies that are making high-quality glasses at more affordable prices.
earlier this year, it focused exclusively on providing new lenses for old frames.
“From Day One, it was our goal to build a one-stop shop,” said Andy Bilinsky, the company’s chief executive. “This moves us closer to that.” In the case of eyewear, that means even though all the components may have been produced in China — and they probably were — the pieces were screwed together in, say, Italy, so the glasses can be marked “Made in Italy.”Bilinsky said upstart companies like his recognize that, for too long, consumers have been taken advantage of by a few eyewear conglomerates that got away with near-monopoly pricing.
The “virtual try-on” apps used by most online vision companies are getting better and better. Nothing will ever replace actually putting glasses on your face, but companies such as Lensabl and Fitz are quickly figuring out how to minimize people’s risk .
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