Chipotle's CEO tells investors that the chain had not shrunk its portions despite accusations on Tiktok and Reddit. Brian Niccol has tried to bat down those complaints for weeks.
A customer pays for their food at a Chipotle Mexican Grill restaurant in Austin, Texas. Chipotle says its portion sizes have not shrunk, despite complaints shared on social media.have suggested. But yes, Chipotle is reminding its workers to give customers big scoops.
That's how the chain's CEO began his address to shareholders on Wednesday, referring to"portion concerns" from a recentand Reddit posts that allege that Chipotle workers are skimping on fillings for its normally hefty burritos and bowls. "There was never a directive to provide less to our customers," Chipotle CEO Brian Niccol told investors in prepared remarks."With that said, getting the feedback caused us to relook at our execution across our entire system with the intention to always serve our guests delicious, fresh custom burritos and bowls with generous portions.
"We have also leaned in and re-emphasized generous portions across all of our restaurants, as it is a core brand equity of Chipotle," he said."It always has been, and it always will be.", in which he denied the idea but also suggested that people could get"a little more rice or ... a little more pico" with a slight nod and a knowing look at the worker fixing the meal.
The chain had raised prices in recent years, and executives on Wednesday said they have"no plans" for further hikes this year.
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