China’s government could take control of theatrical windowing when the country's cinemas re-open, according to a briefing held today. Wang Xiaohui, executive vice minister of the Central Propaganda Department and director of the National Film Administration, delivered a speech in which he stressed
China’s government could take control of theatrical windowing when the country’s cinemas re-open, according to a briefing held today.
In today’s briefing, Wang Xiaohui also encouraged further financial support policies for movie theaters, and suggested a fund could be implemented to provide discounts to boost the purchase and distribution of movie tickets. There are no explicitly mandated windows in China such as there are in other territories. Instead, they are typically employed case-by-case depending on theatrical performance and existing VOD deals, but films typically wait 28 days after opening in cinemas before heading to home ent.
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