China’s government could take control of theatrical windowing when the country’s cinemas re-open, according to a briefing held today. Wang Xiaohui, executive vice minister of the Central Prop…
There are no explicitly mandated windows in China such as there are in other territories. Instead, they are typically employed case-by-case depending on theatrical performance and existing VOD deals, but films typically wait 28 days after opening in cinemas before heading to home ent.
This is a hot button topic globally right now. Distributors have looked to alternative options in the wake of cinema closures, with some titles being held back for theatrical runs once the crisis eases, and others heading directly online. One significant example was Universal’s move to put.
The country’s capital Beijing took a step closer today with local officials announcing that they would lower the city’s emergency response level a notch starting April 30, after seeing no confirmed local or imported cases for 13 consecutive days. The highest level of emergency response had been in place since January 24. This could lead to the country’s cinemas gradually beginning to re-open, though they remain closed at present.
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