Sweeping rules will cover algorithms that set prices, control search results, recommend videos, and filter content.
, a powerful body that enforces cybersecurity, internet censorship, and ecommerce rules. Among other things, they prohibit fake accounts, manipulating traffic numbers, and promoting addictive content. They also provide protections for delivery workers, ride-hail drivers, and other gig workers.Some provisions aim to address complaints about online services.
Companies that violate the rules could face fines, be barred from enrolling new users, have their business licenses pulled, or see their websites or apps shut down.or impossible to enforce. It can be technically challenging to police the behavior of an algorithm that is continually changing due to new input, for instance.
But the Chinese public seems largely supportive of measures aimed at curbing the power of the big tech platforms, whose services they use every day. Lillian Li, founder of the Chinese tech publication, compares public sentiment about the tech companies to the ambivalence of Westerners toward Facebook or Google, which offer great convenience at the cost of a user’s personal data.
And the past 18 months have shown that Chinese regulators are not shy about punishing prominent companies. The Didi ride-hailing app was pulled from Chinese app stores soon after its American IPO due to government concerns about its data practices.
Another section of the proposal requires Chinese companies to avoid policies that lead users to “addiction or excessive consumption.” Similar concerns led to last year’s
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