Chick-Fil-A will test two new restaurant concepts prioritizing digital-focused, to-go orders in a bid to offer customers a speedier ordering experience.
The fast-food chain will open a walk-up restaurant in New York City and a drive-thru restaurant in the Atlanta metropolitan area with features aimed at"cutting down wait-time[s]," Chick-fil-A Executive Director Khalilah Cooperin a statement on Thursday. Digital orders have eclipsed traditional in-store orders in some of the company's markets, where they make up more than half of all orders. Both restaurants will open in 2024.
The Atlanta store will feature four drive-thru lanes, two of which will be dedicated to mobile order pick-ups. The lanes will run under the second story of the restaurant. But the drive-thru isn't the only thing that will be bigger. The kitchen will be twice as large as at typical Chick-fil-A locations, which will be above the drive-thru, and orders will travel through an overhead conveyor belt connected with chutes that run down the sides, according to the company.
A new drive-thru restaurant concept Chick-fil-A plans to test near Atlanta in 2024, seen here in a digital rendering, will feature four drive-thru lanes and deliver orders to customers via an overhead conveyor belt and chutes.Chick-fil-A's push to offer a faster ordering experience comes as the company looks for ways to meet high consumer demand for its sandwiches, nuggets and other products.
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