Chick-fil-A is testing out 2 new restaurant concepts — a 4-lane drive thru with a kitchen above and a walk-up store for digital orders.
The drive-thru is set to open in Atlanta next year. Customers can either order ahead via the Chick-fil-A app and then receive their meals at one of two lanes dedicated for mobile orders or order as usual through a regular drive-thru lane. That model's kitchen is about double the typical size.
Speedy service is key for fast food restaurants, especially at the drive-thru, where a long line or a bad experience can scare off customers. Backed-up drive-thrus are even creating congestion for cities and towns. And digital orders can make for longer lines inside restaurants, where people kept waiting get frustrated.
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