Chance The Rapper's ‘The Big Day’ is a sprawling concept album meant to defend the institution of marriage, a mission that proves to be both touching and frustrating
that our beloved protagonist proclaims “they don’t sell marriage no more,” and his latest battle becomes clear. Chance’s debut is a concept album devoted to the institution of marriage and, less convincingly, defending it against imagined persecution and preaching about the effects of its salvation.
Despite Chance’s assertion, modern rap is firmly entrenched in the marriage selling business. For the last decade, the topic was inescapable. Jay-Z and Beyoncé went on a three album relationship counseling tour-de-force. Kanye West documented his every mood since his marriage to Kim Kardashian, from having horny sex with his wife on a conference table to ruminating on whether or not he wants to kill her. J.
The nostalgia works because it’s built into the music instead of resting on top of it, like the countlessand Nicktoons lyrical references Chance peppers into each song. For an album based on the feeling of letting go on the reception dancefloor, “Ballin Flossin” is among the few songs that would sound at home in a 2019 DJ set.
But far too often the album transitions between sentimentality and sanctimonious screeds. Either Chance is ending verses with a Michelle Obama slogan or he’s imagining that the people who weren’t invited to his wedding are hoping for the downfall of his relationship on Facebook.
, Chance paints in large, joyful, and selfish strokes. Musically and narratively it’s unsatisfying, but nevertheless the arc is earned. Six years ago, Chance paused his technicolor breakthroughto tell the world about the desertion of Chicago and the nation that took a blind eye to its troubles. Fast forward a few years later and most of Chance’s contemporaries were largely forgotten by the major labels that swarmed the city during drill’s boom.
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