Chance the Rapper has partnered with Lyft to give out free copies of his new album, becoming the latest artist to boost chart numbers with music-product bundles
arriving free alongside a Lyft ride isn’t just a fun perk for music fans — it’s also a strategy to quietly take Chance to the top of the charts. So-called “album bundles,” in which albums are offered for free within the purchase of concert tickets and other consumer products, have been soaring in popularity in recent months because they effectively boost artists’ sales figures at no cost to listeners.
Earlier this year, new albums from both DJ Khaled and Tyler, the Creator were released with highly promoted merchandise bundles — DJ Khaled’s paired with energy drinks and Tyler’s with T-shirts, stickers, and lawn signs —around the Number One spot on the charts as the industry debated whether to accept these entries as legitimate music sales.
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