Jaguar launches its rebrand, which people online really don't like, leading to widespread roasting.
Currently, vehicle company Jaguar is in the middle of rebranding, and so far, it seems that their case is the latter one. It’s all because people online aren’t satisfied with the so-called “” that the brand is trying to push with their ad, in which they don’t even show a single car.
The latter “flaw” is one of the reasons why the rebrand wasn’t met with much enthusiasm. Even Elon Musk tried “roasting” them for this byon his platform, “Do you sell cars?”. The Jaguar brand didn’t give in to the billionaire’s “roast,” and suggested he come to Miami on December 2nd and see their new lineup. But Elon wasn’t the only one making this point online.
Some people also had an issue with the rebrand’s slogan “copy nothing.” These critics pointed out the irony that by making the Jaguar’s logo simpler, the company essentially is copying the trend of othersBesides all of this, there has been a bit of transphobic discourse too, especially on X. Without giving them too much attention, we can simply say that the rhetoric some of the critics use is unwarranted, no matter how much they don’t like the ad.
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