Tropicana customers are in revolt over an orange juice bottle redesign. Again.
OJ fans are frustrated about Tropicana's new smaller bottle, left, preferring its original design, right. Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a. Over the summer, it rolled out a more traditional-looking plastic bottle and downsized the bottle from 52 ounces to 46 ounces. Tropicana also narrowed the label to fit the more compact bottle.
If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, an orange with a straw poking out, withCustomers wrote letters, sent emails and called Tropicana in droves to complain that the new symbol and carton design were generic and cheap-looking. Tropicana’s sales dropped 20 per cent following the redesign, sinking by US$30 million.on redesign blunders taught in business schools.
Companies now rigorously test design changes with consumers before they roll out across stores. But companies don’t have great metrics for predicting whether those changes will actually increase sales, Lamoureux said. The metrics brands test for are around whether products stand out on crowded shelves or contain any glaring issues.There may be no quick solution to reverse Tropicana’s slide. In 2009, Tropicana was able to quickly stick the old graphics back on cartons.
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An inquest begins today into the 2016 death of Abdiraham Abdi, who died after an altercation with Ottawa police officers in 2016. The inquest is scheduled for 21 days, and will hear from approximately 25 witnesses.Mactar Mbaye has made a career of flipping houses but his route to his dream job was a circuitous one, saying an ugly incident of racial profiling helped him find his voice and motivated him to be a positive role model.
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