Amidst rising trade tensions with the U.S., multinational food and beverage companies operating in Canada are emphasizing their domestic production. The push for 'buy Canadian' products is evident in recent marketing campaigns, with companies like Kraft Heinz highlighting their Canadian-made brands. From classic condiments like ketchup and peanut butter to cheese and pasta sauce, these corporations are emphasizing their local manufacturing to reassure consumers.
The Canadian PressSimon Laroche, president of Kraft Heinz Canada, is photographed in the company's Toronto office, on Thursday, July 18, 2024. THE CANADIAN PRESS/Chris Young
Now, the two sides are in the midst of a month-long truce. But in the meantime, many Canadians are looking for ways to support domestic businesses that could be hurt if tariffs do come into play. “While we are a global business, the vast majority of our beers and beverages are made in the market in which they are sold.”
The Chicago-based multinational food company was quick to respond. Though it closed its Leamington, Ont. factory in 2014, it returned to producing ketchup in Canada in 2020, and now its ketchup is again made with Canadian tomatoes.Kraft Heinz is currently looking at its packaging, aware that shoppers are looking for labels indicating a product’s Canadian-ness, said Laroche. Some, like Philadelphia cream cheese, are getting a packaging refresh soon, he said.
Dr. Oetker Canada, whose parent company is located in Germany, put out a press release last week saying it’s committed to domestic manufacturing, and that most of its products are made in Canada using locally sourced ingredients. It said its London, Ont., facility employs 430 people and uses 53,000 pounds of Canadian cheese daily.
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