As Canada faces trade challenges with the U.S., multinational food and beverage companies are emphasizing their Canadian production to support a 'buy Canadian' movement. Kraft Heinz, Hershey, PepsiCo, Mondelez, and Molson Coors are among those highlighting their Canadian factories and ingredients. The effort comes as Canadians seek to support domestic businesses amid potential tariffs.
Amid a"buy Canadian" push inspired by trade tensions with the U.S., some multinational food and beverage companies are working hard to highlight their Canadian-made products.
It’s a good time for brands to promote Canadian products, said Rachel Thexton of Thexton Public Relations.There are several different labels depending on how a product was made, and many international companies such as Kraft Heinz make products in Canada, so brands are clamouring to prove their Canadian-ness to shoppers in the grocery store.Multinational brands are likely concerned their sales could suffer because they’re not seen as Canadian, said Thexton.
The company has nine brewing locations across the country, employing thousands of people, said spokeswoman Alex Sockett in a statement. "The example from last time was Heinz's ketchup being replaced by French's ketchup because French's was still using Canadian tomatoes in its ketchup," Trudeau said. However, he understands it’s easier said than done for Canadian shoppers to figure out what it even means to buy Canadian.U.S.-based food and beverage companies aren’t the only ones working to reassure Canadians they’re buying local products.
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