The company says it's changing its name in a bid to become more inclusive
A Hobo Cannabis Company employee shows off a bag of merchandise during the COVID-19 pandemic in Toronto on June 11, 2020. Hobo’s 12 stores will be converted to Dutch Love within the next three weeks.
The Vancouver-based Donnelly Group, which is behind restaurants such as the Lamplighter Public House in Vancouver and Berlin Love in Toronto, didn’t notice too much “friction” around the name until it opened its first store in 2019, he said. “People have been empowered to speak up about what they believe in. Although we thought we really liked the culture of our brand, really it’s about our people,” Donnelly said.
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