Women’s professional sports in Canada reached a critical mass in 2024
PWHL board member Billie Jean King and PWHL executive Jayna Hefford prepare to drop pucks between Toronto captain Blayre Turnbull and New York captain Micah Zandee-Hart for the ceremonial faceoff before the inaugural PWHL game in Toronto on Jan. 1, 2024.The Professional Women’s Hockey League played a first season and started a second, the Northern Super League fired its engines for an all-Canadian women’s soccer launch, and the WNBA announced its arrival in Canada .
The six-team NSL starting in April, 2025, is a Canadian coast-to-coast venture of club owners buying into a league that is building its business from the ground up. Teams signed players and introduced club ownership and management in 2024. Social justice influences after pandemic restrictions lifted, social media and streaming upending the traditional ways sport connects with fans, and data refuting the notion people don’t watch women’s games contributed to a new sports ecosystem in Canada.
“It’s been a popular sport to dunk on women’s sports,” said CWS chief executive officer Allison Sandmeyer-Graves “It’s not charity,” Saunders said. “I have to report up to my leadership for every sponsorship dollar we spend, and I have to justify the on it.
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Canada’s women’s pro sports landscape transformed with arrival of PWHL, NSL and WNBAThe Professional Women's Hockey League played a first season and started a second, the Northern Super League fired its engines for an all-Canadian women's soccer launch, and the WNBA announced its arrival in Canada.
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Canadian Women's Professional Sports Reach Critical Mass in 2024Three major leagues — PWHL, NSL, and the WNBA's expansion to Toronto— marked a turning point for women's professional sports in Canada.
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PWHL continues quest to transform women's pro hockey in Season 2Less scrambling and more planning has gone into the Professional Women's Hockey League's second season that starts Saturday. The PWHL embarks on another campaign with more elements of a pro league in place than a year ago.
Read more »
PWHL continues quest to transform women's pro hockey in Season 2Less scrambling and more planning has gone into the Professional Women's Hockey League's second season that starts Saturday. The PWHL embarks on another campaign with more elements of a pro league in place than a year ago.
Read more »
PWHL continues quest to transform women's pro hockey in Season 2Less scrambling and more planning has gone into the Professional Women's Hockey League's second season that starts Saturday. The PWHL embarks on another campaign with more elements of a pro league in place than a year ago.
Read more »
PWHL continues quest to transform women's pro hockey in Season 2Less scrambling and more planning has gone into the Professional Women’s Hockey League’s second season that starts Saturday. The PWHL embarks on another campaign with more elements of a pro league in place than a year ago
Read more »