The Professional Women's Hockey League played a first season and started a second, the Northern Super League fired its engines for an all-Canadian women's soccer launch, and the WNBA announced its arrival in Canada.
The Professional Women's Hockey League played a first season and started a second, the Northern Super League fired its engines for an all-Canadian women's soccer launch, and the WNBA announced its arrival in Canada."It was hard to believe in 2023 that we didn't have professional women's sports here," said PWHL senior vice-president of hockey operations and Hockey Hall of Famer Jayna Hefford.
The six-team NSL starting in April, 2025, is a Canadian coast-to-coast venture of club owners buying into a league that is building its business from the ground up. Teams signed players and introduced club ownership and management in 2024. Social justice influences post-pandemic, social media and streaming upending the traditional ways sport connects with fans, and data refuting the notion people don't watch women's games contributed to a new sports ecosystem in Canada.
"It's been a popular sport to dunk on women's sports," said CWS chief executive officer Allison Sandmeyer-Graves "It's not charity," Saunders said."I have to report up to my leadership for every sponsorship dollar we spend, and I have to justify the on it.
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