Canada's immigration department is running a $250,000 global online ad campaign cautioning asylum seekers about the challenges of making a claim in Canada. The campaign is part of a shift in tone from the unpopular Trudeau government and aims to deter unauthorized representatives and prevent misinformation.
Asylum seekers cross into Canada from the U.S. border near a checkpoint on Roxham Road near Hemmingford, Que., on April 24, 2022.Once presenting itself as one of the world’s most welcoming countries to refugees and immigrants, Canada is launching a global online ad campaign cautioning asylum-seekers that making a claim is hard.
Migrants have been blamed for high housing prices, although some experts argue this is a simplistic explanation, and polls show a growing number of Canadians think the country admits too many newcomers. “Claiming asylum in Canada is not easy. There are strict guidelines to qualify. Find out what you need to know before you make a life-changing decision,” one ad reads.
It may be an uphill battle. Canada’s refugee system faces a 260,000-case backlog amid growing global displacement. The government has little control over who claims asylum. Its immigration minister has hinted at fast-tracking claims deemed unlikely to succeed. The government is hoping millions of people will leave the country on their own when their visas expire, and the immigration minister has threatened to deport them if they do not.
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