The program is being launched to further Canada Goose's commitment to sustainability but also cater to the growing number of people seeking second-hand goods
The Toronto-based, luxury apparel company announced Thursday that it is bringing Generations, a platform allowing consumers to shop for and trade in pre-loved pieces from the brand, to Canada.
Online consignment store ThredUp predicts the global market for second-hand goods will double by 2027, reaching $350 billion. It also found the number of retailers with branded resale programs tripled between 2021 and 2022 alone. It moved in that direction in part because the number of searches for second-hand Canada Goose goods online grew by 50 per cent between 2021 and 2022, Baker said.
Meanwhile, a women's PBI Expedition parka retailing for US$1,825 in July would make someone between $1,047 and $733, depending on its condition, when traded in. Items deemed to be in excellent condition have no visible flaws and will earn customers the most credit. Canada Goose will also accept trade in's in for items it considers in "very good," "good" or "fair" condition, which could have varying degrees of discoloration, scuffs, pilling and even tears.
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