The Impossible Croissan'wich is coming! 🍔🌱🥐
Plant-based breakfast sausages are coming to Burger King as the Restaurant Brands International chain said it would add the Impossible Croissan'wich to its menu nationwide.
It is the first chain to put the Impossible Foods sausage alternative on its menu. Dunkin' Brands already offers rival Beyond Meat's plant-based sausage.Burger King has counted on Impossible Foods burgers to lift customer traffic and sales at the restaurant, which more recently has suffered a slowdown in business due to the coronavirus pandemic that closed dining rooms nationwide.
While the plant-based burgers gave sales a boost, and the fast-food chain recently added the Impossible Whopper to its 2-for-$6 promotional menu, the uplift in demand has not been near the spike in sales seen at Restaurant Brands' Popeye's chain for itsStill, the addition of the sausage offering represents an opportunity to expand beyond the confines of plant-based beef alternatives into pork and perhaps chicken.
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Burger King launches plant-based breakfast sandwich, the Impossible Croissan'wichBurger King announced Monday that it has launched a plant-based breakfast sandwich, the Impossible Croissan'wich, for a limited time. The sandwich includes an Impossible Foods plant-based breakfast patty, eggs, American cheese and a croissant. Through June 30, customers can claim a free Impossible Croissan'wich during late night hours on the fast-food chain's app, while supply lasts. At other times, the sandwich costs $3.99. Burger King launched the Impossible Whopper last year. Burger King is part of the Restaurant Brands International Inc. portfolio. Restaurant Brands International stock slipped 1.4% in Monday premarket trading, and is down 12.6% for the year to date. The S&P 500 index is down nearly 6% for 2020 so far.
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