The new line features 26 pieces from Burberry's SS20 collection that have been remade using sustainable materials.
Additionally, each of the pieces in the brand’s key categories will now be adorned with a pistachio-coloured tag which tells customers the amount of natural fibres used in the product and whether the factory in which the piece was produced offers a living wage to its workers, among other things. The brand is referring to these markers as “positive attributes” and it wants all of its products to have more than one by 2022. As it stands, two-thirds of its products have at least one.
In a statement, Pam Batty, the vice president of corporate responsibility at Burberry, said, “By inviting customers to learn more about the sustainable credentials of our products through our labelling program, we are helping them to better understand our initiatives and the breadth of the ambition of our responsibility agenda. We strongly believe that driving positive change through all of our products at every stage of the value chain is crucial to building a more sustainable future.
The introduction of ReBurberry Edit is the latest move from the British brand to build a more sustainable future. Last year, it outlined a series of sustainability goals it wishes to meet by 2022, including being totally carbon neutral by that date.
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