The beauty industry is trying to fix its bad reputation when it comes to sustainability.
The beauty industry has a bad reputation when it comes to sustainability, and a lot of that is because of the sector’s dependence on single-use plastic packaging.
Even when consumers diligently separate parts, some recycling programs won’t take them, and single-material packaging still has to be rinsed of residual product in order to avoid the landfill. Sasha Plavsic, founder of Ilia Beauty, has turned to TerraCycle to “recycle the hard to recycle,” she said. The clean beauty brand offers customers the ability to return five used products a month, whether they’re Ilia Beauty goods or not, which the company then sends to TerraCycle. “They will responsibly break all those plastics. There are so many parts to products that need to be broken apart properly in order to be disposed of,” said Plavsic.
“The assumption is that if you go for something environmentally friendly…that you automatically compromise on the aesthetics,” Polly said, noting that Henry Rose aims to marry luxury product with environmental goals in order to help it become “the norm.”For UpCircle Beauty, which uses leftover natural ingredients like coffee grounds for its affordable product line, the packaging — which is now 99 percent plastic-free — has evolved over time.
He anticipates R + Co.’s switch to PCR will help create “a marketplace for recycled plastics,” he said. “Recycled plastic, sometimes the color is a grayish version of the color,” said Rosen. Some brands, especially those with black packaging, end up using 50 percent PCR and 50 virgin plastic, he said. “It’s something that can be done with darker colors like black, but not with lighter colors,” he said.
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