What makes this tournament a magnet for young basketball fans everywhere is the way it is so brilliantly packaged, promoted and presented. The NCAA hoops championship is the best-branded varsity to…
So it goes for several of the big bracket contests for the NCAA College Basketball Championship, popularly known as March Madness.
CBS Sports in the U.S. and TSN in Canada make every single game in the tournament easily accessible to fans. It’s an obvious tribute to the appeal of the event that even a Canadian broadcaster would carry all 66 games of the U.S.-based tournament. At some point, with more Canadians playing in the NBA than any other country except for the U.S., Canada should be among the perennial medal favourites whenever the basketball world gets together for FIBA World Cups and Olympic Games.
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