South Korean supergroup BTS, No. 43 on this year's Celeb100, is the world’s highest-paid boy band and K-Pop act
Following the group’s successful first run in North America, Europe and Asia, they added new dates and upgraded arenas to stadiums. Starting in May, the new dates included sold-out double runs at Soldier Field, MetLife Stadium and the Rose Bowl. The band’s first six stadium sets in the U.S.
, padded the band’s coffers. Endorsement deals with brands like Hyundai and Coca Cola added millions as well. , which allows fans to virtually manage BTS from their smartphones. Although the app debuted after our scoring period, it reached No. 1 in app stores around the globe. That bodes well for the group’s prospects for a Celebrity 100 return next year.
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