This week's newsletter: The massive #AllInChallenge campaign perfectly matches bored famous rich people and their fans for charity, and the fall-out of the @Taza quarantine scandal.
podcast, and she made a great point: Many influencers like to operate like a business, but when they get criticized, they revert to handling said criticism as if they were a private person. I think Naomi is a prime example of this. Her response to the backlash was to try to get people to see herself as a private person, not a public figure, who therefore couldn’t be criticized for the decisions she made for her own life.
Unfortunately for the Davises, their return to posting ads marked yet another severe misstep in their handling of this scandal. After posting the few innocuous family photos, Naomi charged back into business as usual by posting an ad for the vitamin startup Ritual this week. Looking at the photos and the ad copy, you would never even know anything had happened in Taza land, besides a brief acknowledgement that they were no longer in New York.
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