Brand Loyalty Is Fading For Most Luxury Automakers | Carscoops

Brand Loyalty Is Fading For Most Luxury Automakers | Carscoops carscoops ⬇️

Big Incentives Are A Part Of Newly-Launched Tesla Ownership Loyalty Program In China

S&P Global Mobility rated brand loyalty by finding what percentage of buyers went back to a brand that they already owned when trading in or purchasing a new vehicle. The study was conducted from January of 2020 until April of this year. While the luxury segment was down 4.5 percent on average, Genesis saw an increase in brand loyalty of 8.5 percent.

That’s almost double the increase that Maserati saw in second place. Only one more brand, Tesla, with a 4 percent increase, saw a positive change in brand loyalty according to the study. Of those three brands, Maserati is the surprise here. Genesis has a record of impressive quality and value for money and Tesla is well-known for its voracious supporters.On the other end of the spectrum, Land Rover saw a 9.2 percent drop in brand loyalty during the study.

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