Bone Thugs-N-Harmony have changed their name to Boneless Thugs-N-Harmony (for Buffalo Wild Wings)
y announced on February 19th that their new name is Boneless Thugs-N-Harmony — a homage to Buffalo Wild Wings.
In addition to the overarching name swap, three members of the group will also go by new monikers. Krayzie Bone, Flesh-N-Bone, and Wish Bone are now Krayzie Boneless, Flesh-N-Boneless, and Wish Boneless. According to the marketing materials released by Buffalo Wild Wings, Layzie Bone is not on board with the new “Boneless” identity. “I ain’t changing shit,” Layzie says in a-esque spoof released in conjunction with the announcement. “Bone Thugs-N-Harmony changes their name to Boneless.
According to Seth Freeman, the CMO of Buffalo Wild Wings, there’s a complicated, non-monetary reason for the name change. “These boneless wings are so good, what if they made Bone Thugs-N-Harmony have an identity crisis,” Freeman wrote in a statement. In reality, the group’s longtime manager Steve Lobel says he was approached by a marketing agency a few months ago about the campaign. “Three of the four were down with it,” Lobel says. “Layzie Bone was hesitant, and he’s still hesitant about it.
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