Bon Iver Cooks Up Optical Acid With Trippy 'i,i' Spotify 'Visualiizer'

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Bon Iver Cooks Up Optical Acid With Trippy 'i,i' Spotify 'Visualiizer'
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Bon Iver's trippy 'Visualiizer' is a data-driven deep dive into the Justin Vernon's latest album.

The visual representation of how fans are listening to the album on Spotify at any given moment links the album artwork to a variety of Spotify listening data and allows users to customize the animated characters on the screen while getting lost in the floating, shifting sea of ghostly images.

“It’s important to look outside yourself for the answers you seek,” Vernon said in a statement. “Even though distilling my mind and heading to the cabin 12 years ago was vital, sharing is the thing now. Sharing and building things without holding on to the concept of authorship is the way. Our music is not ‘my’ music. In fact it never is, for anyone, and that is what

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