3 mistakes with BMW's new Mini Electric:
"The new MINI Cooper SE will be the first purely electric premium small car, paving the way to a sustainable yet at the same time highly emotional driving experience in urban traffic." That sounds great.
BMW might argue these are not"premium small cars" offering"a highly emotional driving experience." Maybe. But even then, introducing a new electric car in 2020 with a range of no more than 235km is just not good enough. One would expect better from a respected brand such as BMW that already introduced itsa couple of years ago. But as we can infer from BMW's press release and from their spokespersons, BMW apparently thinks the Mini Electric is a great car.
The same applies to the data bundle, the hard disk size, and even the number of chairs, spoons and cups people have. On a day-to-day basis, they only need so many. But a couple of times per year, they need more. And that's the capacity they want. For cars, this works the same. Even though people mostly need just one or two seats, they want four or five seats for the few occasions that they need those.
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