Backstage and in the crowd as Black Pumas bring live music back to Austin, Texas, with the first full-capacity shows in the city since March 2020.
With Quesada in the lead, the group walked single-file down the corridor to the stage as the Beatles’ “Because” blared over the PA. At first glimpse of the band, a sea of waiting fans erupted into cheers, and the Pumas took their places on a stage bathed in red light. The soulful organ-and-cymbal crescendo that opens “Next to You” floated up into the sweatyBurton strutted around the stage like he owned it, his body moving fluidly in time with the music.
As the gates opened, Martínez and the others joined the crowd of music lovers flooding down the sloping orange dirt along the banks of Waller Creek, which cuts through the heart of Austin. “There’s something magical about the dirt down there,” Stubb’s General Manager Ryan Garrett likes to say. His statement is rooted in fact, since Stubb’s owns the land it sits on, a rarity for a venue and an important factor in the business weathering the pandemic.
A 2016 report estimated that music had a $1.8 billion impact on the Austin economy, including its effect on tourism. But more than just the return of the live music business, reopening represents the return of community. Cowan sees this as “a healing moment” that has actual therapeutic benefit to the artists and music fans who frequent shows as an outlet for expression and a way to connect with friends.
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