New data reveals that Black Friday reclaimed its title as the busiest shopping day in Canada during the 2024 holiday season. Consumers may have shopped early to avoid delays caused by the Canada Post strike, pushing Black Friday ahead of pre-Christmas shopping days. Cyber Monday also saw a significant rise in activity, ranking as the 10th busiest day. Despite a temporary tax holiday, total holiday spending increased by only two percent compared to the previous year.
TORONTO — New data says Black Friday was the busiest shopping day of the 2024 holiday season in Canada, regaining the top spot after recent years were dominated by pre-Christmas shopping.
The data released Monday by payments processor Moneris included transactions made between Nov. 1 and Dec. 31 of last year. It says consumers may have opted to shop early in order to avoid delays caused by the recent Canada Post strike, pushing Black Friday to the top of the list — a position it last held in 2021.
Meanwhile, Cyber Monday was ranked the 10th busiest shopping day, up from 17th the previous year, with around 74 per cent of the volume seen on Black Friday.Despite the period coinciding with part of the federal government's temporary tax holiday, Moneris says the 2024 holiday season saw just two per cent more total spending compared with the previous year.
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