A recent study by Dunnhumby reveals Costco as the top-ranked grocery retailer in Canada, surpassing competitors like Super C, Maxi, and Walmart. The study highlights Costco's success in offering both competitive prices and high-quality products, making it a preferred choice for Canadian consumers.
While there are several big-name grocery chains across the country, Costco remains the clear favourite for Canadians. The customer data science company conducted a nationwide study of Canada 's grocery market, analyzing financial data for the country's 28 largest conventional, discount, superstore, and club banners. It also surveyed 6,000 Canadians to determine its results.
Costco was named the top Canadian grocery retailer, followed by Quebec-based grocers Super C and Maxi, which placed second and third, and Walmart in fourth. 'Costco clearly distinguishes itself from other retailers by achieving both better than average quality and price, promo, rewards perceptions – the only retailer in Canada to do so,' stated the report. While Costco requires shoppers to have a membership, Dunnhumby noted that it is shifting towards being an 'everyday retailer' for customers. It's becoming more accessible through different delivery channels, such as Uber Eats and Instacart. Some Loblaw banners also made the first tercile list, including Real Canadian Superstore (5), Wholesale Club (6), and No Frills (9).Dunnhumby highlighted that all of the top-ranking grocers had something in common as they were club, discount, and superstore banners. 'Conventional grocers, comprising almost 40 per cent of the Canadian market, represent the second and third terciles,' stated the report. Even with food inflation cooling in 2024, Canadians still felt the impact of high grocery costs, so they took action.This stance on accountability was evident in a mass boycott of Loblaw stores this year, as customers expressed frustration with the grocery giant's high prices and quality issues. According to the study's key findings, 44 per cent of a retailer's long-term success is based on price, promotions, and rewards, followed by quality (31 percent)
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