Heineken NV has cut its annual profit forecast after beer drinkers balked at higher prices, pushing down sales volumes. Find out more.
“This seems like a massive test of the pricing power of Heineken’s brands — a test that has been less than wholly successful if 1H’s volume decline of 5.4 per cent is anything to go by,” he said.
Vietnam and Nigeria were particularly weak but volumes fell in all regions. However, the Dutch company said it had held market share and its premium brands — including Heineken and Moretti — grew.Article content Van den Brink told the Financial Times that the company had written down its Russia assets to zero, saying: “We just want to be out.”
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