Melanie Bender, founding president of Versed Skincare, is unifying the beauty industry in partnership with Call4Climate to help fight climate change.
A child of marine biologists, she grew up in Kailua, Hawaii, where she took an early interest in climate change, she explained.“I did my thesis studying the impacts of climate on coral reefs in Hawaii, and from there, I moved into a career in sustainable development,” Bender said.
“We’ve known about global warming for 30 years now,” she continued. “To me, what really led to taking this big swing right now is with this latest [Intergovernmental Panel on Climate Change] report. I started to hear people talking about climate change in a way that I never had before. It had risen to the front, risen to the center, just because of how crystal clear the language was that this is a code read for humanity.
Youth to the People cofounder and chief executive officer Joe Cloyes was the first to join the movement.because action toward slowing global warming and avoiding climate breakdown has never been more urgent,” Cloyes told WWD in an exclusive statement. “This is our call to action. As an industry, we must reduce emissions and energy consumption to protect our planet and all people.”
Milk Makeup was next to sign up. “And when Sephora became aware of it, they started calling their brands,” Bender went on. “Brands started recruiting other folks….I know that we have 13 million people reached through our digital channels every month. If I can get 1 percent of people to pick up the phone and make a call for lawmakers, that matters. Now if I can get 100 other brands with the same reach to do that, that matters. That was really the genesis for it.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Shell nears $9.5 billion deal to sell West Texas oil field assets to ConocoPhillipsThe move comes as the oil industry faces increasing pressure to invest in renewable energy and lower its carbon emissions in the face of a changing climate.
Read more »
How E-Commerce Became A Technology Bread And ButterThe next age of e-business will be more connected and more inherently digitally architected. What factors should a business trying to lay down its electronic trading roadmap for the rest of the decade think about in terms of the toolsets and technologies that it will use on its journey to market?
Read more »
How E-Commerce Became A Technology Bread And ButterThe next age of e-business will be more connected and more inherently digitally architected. What factors should a business trying to lay down its electronic trading roadmap for the rest of the decade think about in terms of the toolsets and technologies that it will use on its journey to market?
Read more »
Biden announces plan to combat extreme heat caused by climate changeThe Biden administration on Monday morning announced an interagency plan to deal with the effects of frequent extreme heat waves caused by global warming.
Read more »
China’s Tencent Says It Will Make It Easier to Share Links to Rivals on WeChatTencent says it will gradually remove some competitive barriers from its WeChat service, including making it easier for users to share e-commerce listings from major rival Alibaba on the messaging app.
Read more »
The Highlight: Ketish Is The Sexual Wellness Brand Founder Emaan Abbass Wishes She Had Growing UpHere's everything you need to know about Ketish, the Huda Beauty-backed intimate wellness brand that's shaking up the industry ForbesVetted
Read more »