The Highlight: Ketish Is The Sexual Wellness Brand Founder Emaan Abbass Wishes She Had Growing Up

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The Highlight: Ketish Is The Sexual Wellness Brand Founder Emaan Abbass Wishes She Had Growing Up
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Here's everything you need to know about Ketish, the Huda Beauty-backed intimate wellness brand that's shaking up the industry ForbesVetted

The Quickie is a refreshing intimate wipe infused with natural, skin-conditioning ingredients like aloe leaf juice, oat kernel extract and coconut oil ester. Available in both 4- and 24-count packs, the wipes are so gentle that they can actually be used all over the body. Abbass says the idea behind The Quickie was to create an intimate wipe that women could feel confident pulling out of their purses and not be embarrassed by.

Abbass says she’s noticed that talking about Ketish and its products has given women a chance to discuss topics like orgasms and vibrators, which they might not otherwise bring up. “Our goal is to replace shame and stigma with sensuality and self-love by creating a luxury experience around feminine wellness. Bigger than that we want to empower women, by providing education and a whole army of other women she can lean on for support,” she adds.

As the brand grows, shoppers can expect to see a range of body care, intimate wellness and pleasure-focused products. But regardless of which item launches next, it’s sure to be something that allows women to elevate the experience of taking charge of their feminine and sexual health.

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