Barbiecore isn't just the summer's hottest trend. It's a Gen Z and Millennial statement on diversity and feminism.
, who have all worked with Mattel, drew on the Barbie aesthetic for their 2022 and 2023 collections.
Nicki Minaj's music video for"Super Bass," released in 2010, featured a Barbiecore aesthetic with models in pink wigs, a hot-pink convertible, and a pink airplane.Indeed, many attribute Barbiecore's origin, with her hit album"Pink Friday." Minaj paired pretty pink outfits and a big smile with bold lyrics about sex and fortune.
"I think Barbiecore is definitely a statement on diversity," she said."We're taking a dated standard of beauty and flipping it on its head. And it's certainly a response to current events. I always see joy as a form of resistance."The upcoming movie"Barbie" starring Margot Robbie could make the Barbiecore trend catch on even more, fashion forecasters said.
The fact that it's directed by Gerwig, known for her empowering work"Lady Bird," as well as the fact that it's expected to , including a transgender Ken, could make the movie — and thus the fashion trend — popular with more young consumers, Ross said. "I've always felt like I was judged for loving bright pink and hot pink. It was always seen as emotional and vulnerable. For it to transition to a strong color is awesome," Fahrah said."This look says 'It's my year and I'm embracing me.
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