The exhibition organized by former GQ China fashion director Dan Cui aims to bring fashion sustainability to the general public.
Cui wants to build a sustainability platform with mass appeal, which means a visually exciting exhibition that welcomes touch. He is also thinking about shoppable features.
Set at the Spanish-style garden residence that houses the Shanghai Animation Film Studio, the exhibition is split into three sections, 12 thematic spaces to explore sustainability via the lenses of the humanities, culture, art, science and technology. “We see ourselves as a media entity in the fashion sustainability space. We want to inspire people; it’s a call to action, and we are open to how CanU will evolve in the future,” Cui said.
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