Barbie at 60: All work and no play?

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Barbie at 60: All work and no play?
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As Barbie turns 60, she’s become more than a toy, but a symbol of what girls can be. What happens, though, if you just want to have fun?

Barbie doll prototypes are displayed at a workshop in the Mattel design centre in El Segundo, Calif., as the iconic doll approaches her 60th birthday.Marie Osmond and Emma Thompson both turn 60 this year, but with much less fanfare than their iconic peer, Barbie. To celebrate the milestone, her birthday bash in Canada is being held at Toronto’s CN Tower on International Woman’s Day.

The shift began some time around her last big birthday and her status as a self-representational toy along with the critical discourse around her as a cultural object have only intensified since then. Her famously impossible figure set unrealistic standards for the female body until 2016, when the brand introduced a new entourage of friends, diverse in body shapes, skin tones and styles, for the buxom statuesque blonde.

About 58 million dolls are sold are in more than 150 countries annually , and according to senior vice-president and global head of Barbie and dolls portfolio at Mattel, Lisa McKnight, these days more than half the dolls sold around the world have neither blue eyes nor blonde hair.

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