As Amazon grows, so does its eye on consumers

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As Amazon grows, so does its eye on consumers
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From what you buy online, to how you remember tasks, to when you monitor your doorstep, Amazon is seemingly everywhere.

Perhaps unsurprisingly for a company known for its vast collection of consumer information, both mergers have heightened enduring privacy concerns about how Amazon gathers data and what it does with it. The latest line of Roombas, for example, employ sensors that map and remember a home’s floor plan.

“We treat your palm signature just like other highly sensitive personal data and keep it safe using best-in-class technical and physical security controls,” the company said on a website that provides information about the technology. And Amazon — like any company — aims to grow. In the past few years, the company has purchased the Wi-Fi startup Eero and partnered with the construction company Lennar to offer tech-powered houses. With iRobot, it would gain one more building block for the ultimate smart home — and, of course, more data.

Umar Iqbal, a postdoc at the University of Washington who led the research, said he and his colleagues found Echo devices running third-party Skills, which are like apps for Alexa, that communicate with advertisers. For companies like Amazon, data collection is for more than just data’s sake, noted Kristen Martin, a professor of technology ethics at the University of Notre Dame.

Should the deal close, Levandowski said customers’ health information will be handled separately from all other Amazon businesses. She also added Amazon wouldn’t share personal health information outside of One Medical for “advertising or marketing purposes of other Amazon products and services without clear permission from the customer.”

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