Else Nutrition launches on Amazon Canada - CanadianInvestor CanadiansInvest
Else launched on Amazon.com in the United States in September 2020, and in less than 2 years grew to an annual business of 4m CAD. In this short period, Else’s offerings grew from a single SKU to three product lines with more than 15 SKUs. In its Q2 2022 financial results Else reported outstanding results on the Amazon platform – 84% QoQ sales increase and doubling its loyal subscriber community on the platform from 1,000 to almost 2,000.
Hamutal Yitzhak, Co-Founder and CEO of Else Nutrition, said: “We are very excited to enter the Canadian market and we believe that Amazon.ca will be a key part of our growth strategy in Canada, as it has been in the United States. Canadian consumers have demonstrated a continued excitement towards our brand, and we are proud to be able to offer them plant-based complete nutrition options for their toddlers and children through the leading e-commerce platform in Canada.
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