Apple Inc. launched its first large\u002Dscreen MacBook Air and new versions of the Mac Studio and Mac Pro, seeking to better compete with Windows PCs. Read on.
The Vision Pro is the latest of what Apple hopes is a groundbreaking new product that can help the tech titan maintain sales. It will attempt to redefine a still-nascent industry in the same vein as the Mac, iPod, iPhone and iPad.
“It’s the first Apple product you look through and not at,” chief executive officer Tim Cook said during the presentation.Article content Apple’s marketing prowess is unmatched, and it has convinced consumers to spend more and more on their smartphones, but this product may be one of its biggest challenge. Rival headsets cost as little as a few hundred dollars. A US$3,499 price would put the headset more in the realm of a high-end laptop than a gadget.
A so-called digital crown — taking a term from the Apple Watch — switches the headset between augmented and virtual reality. Apple said it studied thousands of people’s heads to ensure the product would be comfortable and filed more than 5,000 patents.
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