Apple debuts larger MacBook Air, Mac Studio with faster chip at annual developers conference $AAPL
And the company is bringing its in-house chips to the Mac Pro desktop system, which costs US$6,999. The current version of the device still runs an Intel Corp. chip, making it a holdout in Apple’s switch to homegrown processors. The new Mac Pro, which will arrive next week, will complete the company’s switch away from Intel.
The new lineup will give consumers a fresh reason to upgrade, especially since many have been clamouring for a larger MacBook Air. Apple is contending with a broader slump in the computer industry, which had seen sales surge during the pandemic-fuelled work-from-home frenzy. The slowdown has hit the company particularly hard, with its Mac sales falling 31 per cent last quarter to about $7.2 billion — a steeper drop than Wall Street feared.
Apple’s switch to homegrown processors is credited with helping its computers last longer and perform better under heavy workloads. The latest Macs also boost battery life and can run iPhone apps.The changes have been a mixed blessing for Apple since some consumers now don’t upgrade their machines as often. That, alongside economic challenges, may be contributing to the sales slowdown. Prior to June 5, Apple hasn’t launched a major new Mac since last year’s MacBook Air.
But the company has further upgrades in the works. It’s working on an M3 chip, along with updates to the 13-inch MacBook Air, 13-inch MacBook Pro, and the iMac, Bloomberg has reported. June 5’s announcements also are expected to include Apple’s long-awaited mixed-reality headset, its first foray into a market currently dominated by Meta Platforms Inc.
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