Apple Inc. has canceled a project to build advanced augmented reality glasses that would pair with its devices, marking the latest setback in its effort to create a headset that appeals to typical consumers.
Angelo Zino, senior equity analyst at CFRA Research, reacts to Apple's Q1 earnings report as sales topped estimates despite weak performance in China.
Apple risks losing ground to Meta Platforms Inc., which already sells a popular set of Ray-Ban smart glasses. Meta is working to create a version that adds augmented reality — the superimposing of images and data on real-world views — and expects to have a product ready by 2027. That’s when Apple had previously intended to sell its device-connected glasses, which were code-named N107.
The Vision Pro remains a technical marvel, even with its slow start. Chief Executive Officer Tim Cook touted the product during an earnings conference call Thursday, saying that more corporate customers are embracing it. The N107 device had advanced projectors that could display information, images and video in the field of view for each eye, similar to augmented reality glasses being developed by Meta and others. Despite the project being shuttered, Apple is still working on underlying technologies that could be used in AR glasses down the road, including custom microLED-type screens, Bloomberg News reported this week.
Prototypes of the device were light enough to not require a strap to wrap around a wearer’s head — a requirement of the heavier Vision Pro. Apple also removed the front-facing screen on today’s Vision Pro that shows a wearer’s eyes. Though that technology is one of the more memorable aspects of the current headset, the feature adds cost and weight.
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