AMC Networks said it plans to add a cheaper, ad-supported subscription tier of flagship streaming service AMC+ later this year. While the pricing and launch date of the service are being kept under…
While the pricing and launch date of the service are being kept under wraps, the company is including it as part of its 2023-24 upfront sales process. AMC Networks, which has just emerged from a turbulent period of staff cuts and a change in senior leadership, will host its annual presentation for media buyers on Tuesday night.
“This is a big moment for AMC Networks and for our advertising partners, because it not only creates a fully-ad supported distribution ecosystem, it also allows advertisers to buy our shows, genres and franchises in a much more comprehensive and impactful way,” said Kim Kelleher, the company’s chief commercial officer.
In an interview with Deadline, Kelleher, Evan Adlman, EVP of commercial sales and revenue operations, and Kim Granito, the newly minted head of marketing, said the company is looking to continue offering advertisers multiple options. While linear TV is in general decline, AMC Networks has managed to make about 60% of its ad pods fully addressable, meaning they can be bought with highly refined targeting techniques similar to digital and streaming. That percentage is well above the industry norm.
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